Bond Street, along with Oxford Street and Regent Street, is a car free zone today. Shop West End VIP Day sees these major thoroughfares closed to traffic from noon onwards, putting pedestrians first and allowing shoppers to freely move around.
Human rickshaws and West End Butlers will be on hand to help overloaded shoppers.
The Mayor of London, Ken Livingstone, said: "The West End is one of the world's greatest shopping destinations and Shop West End VIP Day provides another valuable opportunity for retailers to boost sales ahead of Christmas trading and showcase London to visitors. I am sure that like last year, the traffic-free streets will be full of tourists and shoppers moving at their leisure, visiting our famous department stores and enjoying the cafes and restaurants that adorn the West End.Ã¢â‚¬Â