Playboy announces Mayfair return

The Playboy Club looks set to return to Mayfair in London after a 30 year absence.

Playboy Enterprises announced today that it will be partnering with London Clubs International to bring the Playboy brand back to Mayfair.

The new club, to be designed by London-based architects Jestico + Whiles, will combine a restaurant, lounge, members club, table games and high-limit salon privé gaming rooms.

The original Playboy club was in Park Lane, but today’s announcement from Playboy doesn’t specify whereabouts in Mayfair the new venue will be.

“When we first opened the Playboy Club in London it was one of my favorite times for the brand,” said Hugh Hefner, Playboy Founder, Editor-in-Chief and Chief Creative Officer. “With Playboy now more popular than ever, I look forward to our return to London and again sharing the notions that are celebrated in the magazine, the concept of good food and drink, pretty girls, and exciting entertainment.”

The new Playboy Club should be open in the Spring of 2011.

Sheep graze in Savile Row for Wool Week

One of Mayfair’s most famous streets has been turfed over and become home to flocks of grazing sheep this week.

Tourists and shoppers stopped and stared at the extraordinary sight of dozens of sheep all the way up Savile Row.

The eye catching initiative is part of the first ever National Wool Week which has been organised by the British Wool Marketing Board.

Mark Henderson from the Savile Row Bespoke Association commented (in the video below):

“We are big users of wool. In fact, I guess it’s our staple product and we have been fighting a campaign over the five years about keeping people working, making high quality craft in the middle of London, and I guess part of our campaign involves the quality of wool and why people should pay what they do”