One of Mayfair's most famous streets has been turfed over and become home to flocks of grazing sheep this week.
Tourists and shoppers stopped and stared at the extraordinary sight of dozens of sheep all the way up Savile Row.
The eye catching initiative is part of the first ever National Wool Week which has been organised by the British Wool Marketing Board.
Mark Henderson from the Savile Row Bespoke Association commented (in the video below):
"We are big users of wool. In fact, I guess it's our staple product and we have been fighting a campaign over the five years about keeping people working, making high quality craft in the middle of London, and I guess part of our campaign involves the quality of wool and why people should pay what they do"