A new, occasional delve in to the newspaper archives to find interesting stories from Mayfair's history.
For this first look in to old newspapers for tit bits from the history of Mayfair, we find ourselves in 1924.
DAYLIGHT JEWEL RAID
A crook has smashed a window of Holmes & Co jewellers in the Royal Arcade, which runs between Old Bond St and Albermarle Street.
With a £1250 emerald bar brooch in his hand, the robber makes his escape "along Albemarle Street into Dover Street and then turned in to Hay Hill".
But if he had hoped to make a clean getaway following his crime, he was to be badly mistaken. The thief had a crowd numbering a staggering three hundred in hot pursuit.
The perp was then apprehended by a plain clothes policeman and the florist Edward Goodyear who, the paper reports, had given chase from the beginning.
Goodyear, whose shop was next to the jewellers, had taken over the business from his father of the same name. It was the original Edward Goodyear's service to Queen Victoria as Court Florist, along with that of shirtmaker HW Brettell, that saw what was just named The Arcade take on the new name of The Royal Arcade.
40 year old Daniel Davies was charged with the crime. He told police officers, "I am dead unlucky. Others use motor cars and get away with it."
Read the full report from 1924 from the British Newspaper Archives
It was reported the following day that Goodyear had been "rewarded by Lloyds Underwriters with a sum of £50."
More heroics in 1927
Fast forward three years and another would-be thief made an attempt on the Holmes and co Jewellers in the arcade. The window was smashed with a hammer and two diamond rings worth, together, over £1200 were snatched.
The Times newspaper reported:
"Mr Goodyear, a florist in the arcade, hearing the breaking of the window, rushed outside, and overtook a man whom he suspected to be the culprit before he reached the next shop. A man was subsequently detained by the police."
The following day, 45 year old Albert Clarke was remanded in custody for the robbery attempt.